Bachelor of Arts (Honours) in Communication and Digital Media Studies - Strategic Communication, Social Media and Society

Learn how to create purposeful goal-oriented communications to effect change in the fast-changing strategic and social media communications environment in which a wide range of communicators inform, influence and shape society.
Communications and digital media are everywhere and in everything. Journalists, public affairs officers, content creators, entertainment makers, branding experts, digital storytellers, social media influencers, consumers, activists and citizens use all kinds of media every day to create, send, and receive messages and images about the world, with the goal of changing it in some way. In the Specialized Bachelor of Arts in Communication and Digital Media Studies (CDMS) - Strategic Communication, Social Media and Society, students learn about the fast-changing strategic and social media communications environment in which a wide range of communicators, from companies to governments to militaries to political parties to non-profit advocacy and activist movements, use social media platforms such as Twitter, TikTok and YouTube to inform, influence and change society.
You will analyze strategic communications in relation to the economics, politics, technologies, and cultures of the Internet and social media platforms, and hone knowledge and skills linked to thousands of new 21st century careers.
Career opportunities
Advertising Expert, Communications SpecialistOfficer, Content Creator, Creative Director,Digital Media StrategistStoryteller
Freelance Content Creator, Journalist, Professional Editor, Public Relations Official, Social Media Co-ordinatorSpecialist

Current Ontario secondary school students must complete the Ontario Secondary School Diploma (OSSD) with six 4U or 4M courses, including English (ENG4U).
International English Language Testing System (IELTS): Overall score of 6.5 with no sub-score less than 6.0 (Education and Nursing programs require an overall score of 7.0).
Pearson Test of English (PTE) Academic: Minimum score of 58.
Test of English as a Foreign Language (TOEFL): Internet-based test (iBT) with a total score of 83 (Education and Nursing programs require a total score of 87), and minimum scaled scores of Listening: 20, Reading: 20, Speaking: 19, and Writing: 20.