Explore creativity and how it intersects with business and entrepreneurship, law, politics and policy and new technology. Learn how to tell impactful stories about the world to make the social changes we want to see.
From Hollywood to Silicon Valley, creativity is core to the globe’s largest entertainment industries, and the world has become a stage for all kinds of digital creators, artists and influencers. Whether made by a big studio or a YouTuber, new ideas, styles, artworks, apps, movies, TV series, games, songs, ads and videos spread around the world. Creativity is now everywhere and in everything, and the digital arts and entertainment industries are used to educate, distract, delight and persuade.
In the specialized Bachelor of Arts in Communication and Digital Media Studies (CDMS) - Creativity, Digital Arts and Entertainment Industries, you will learn about creativity, the digital arts and the entertainment industries in relation to the social environment that shapes them. You will explore the political economy of the creative industries, the legal, policy and regulatory environment that supports and sometimes stymies what digital media creators do and say on the internet and design and communicate ideas, images and stories to resonate with audiences and have a social impact.
Career opportunities - Advertising Expert, Communications SpecialistOfficer, Content Creator, Creative Director,Digital Media StrategistStoryteller