Highlights:
Learn to respond to briefs and address client needs by conducting research, crafting consumer insight, designing campaigns and measuring results.
Combine fundamental communication skills with the strategy of digital advertising.
Master the essential skills of modern digital advertising, such as social media management, data analytics and digital optimisation.
Take your skills into real-world settings, with both real cases and clients and the option of work placements while earning credit towards your degree.
What to expect:
Digital advertising equips you with the skills you need to craft creative, compelling and targeted messages for diverse audiences.Your communications subjects will help refine your verbal, writing and coordination skills that will be essential for high-impact advertising. From there, your digital advertising subjects will cover the latest in digital tools, strategies and analytics. You’ll learn how to create advertising, learn about consumers and media channels, study digital media analytics, and understand how consumers think, feel and behave.You’ll then have the chance to bring these skillsets together in real-world work settings, with both industry clients providing real cases for assessment, or by undertaking work integrated learning.Together, your skillset will be tailored to meet the needs of modern digital roles. No matter whether you plan on heading into digital copywriting, paid media strategy, search engine optimisation or a myriad of other roles in digital advertising, you’ll be ready to hit the ground running.
Double degreesTake advantage of the rising demand for media and communication skills across all industries by combining this course with a second degree in - Business, Information technology, Justice, Law, Science.
Careers and outcomes
This degree offers you globally transferrable skills that apply across almost every industry and business. With well-rounded communications skills and a deep understanding of advertising strategy, you’ll be ready to take on roles within small and large businesses, not-for-profits and governments.Possible careers:
Advertising coordinator
Advertising planner
Account manager
Campaign manager
Content creator
Content strategist
Copywriter
Digital specialist
Media buyer.
