The BS in fashion marketing & merchandising prepares students for the exciting world of fashion, including marketing, retailing, merchandising and related industries. Our students have completed internships and secured positions in over 100 companies in the fashion industry.
In the fashion marketing & merchandising program, you will:
Study the history, evolution and business of fashion
Examine fashion industry advertising and promotional strategies
Participate in collaborative projects, including analysis of publicly-held apparel or retail corporations, or designing and launching a proprietary apparel line
Examine brand expansion through licensing and franchising
Launch a hypothetical fashion brand
Explore supply chain management and integration from the sourcing of raw materials to finished apparel
Work directly with fiber, yarn, color systems, printing, fabric and finished apparel
Have the opportunity to join The Fashion Club, where students learn from guest speakers, take trips to firms and museums in New York City, attend fashion shows and exchange internship advice
Benefit from Sacred Heart's internship connection to companies such as Ralph Lauren, Madewell, Hearst Publishing, Diane von Furstenberg, J. Crew and LOreal
Have the opportunity to double major, finance, accounting, communications & media studies, theatre arts and graphic design all pair well with fashion marketing & merchandising
Visit textile plants, yarn sources, garment manufacturers and retailers, and hear from guest lecturers in the fashion industry