Sheridan approaches the subject. It's a unique approach among business communications programs, and it produces student work that stands out. The courses in this program feature hands-on, project-based assignments. You'll be working for real-world clients, not just doing classroom exercises.
Hands-on, project-based assignments
Write persuasive and informative copy for internal and external publications, news releases, conference presentations, speeches and public service announcements.
Express yourself in a variety of public forums such as media interviews and news conferences.
Create websites, blogs, podcasts, video content, email blasts and other online communications.
In this program, you'll learn to:
Apply the critical, analytical and strategic skills prized by employers in corporate communications and public relations.
Weave social media and diversity communications into all aspects of tactical delivery.
Earn an audience's attention, influence attitudes and motivate behaviour.
Produce internal corporate communications plans and activities the fastest-growing segment of the industry.
Prepare strategic plans, crisis responses, media campaigns, fundraising initiatives and other planning documents.
Develop strategic communication campaigns that integrate all of the above elements.
Career Opportunities
Public Relations and Corporate Communications professionals are needed across industries in health care, education, pharmaceuticals, technology, financial services, manufacturing, retail, visual and performing arts and many more.
Sample careers include: Communications Adviser, Community Engagement Coordinator, Public Relations Coordinator
Communications Assistant, Marketing and Communications Specialist, Social Media & Influencer Marketing Specialist
Fundraising and Events Coordinator, Campaign Coordinator