Bachelor of Business (Honours) Common Entry (Options in Business and Digital Marketing)

This course equips you with the applied skills and knowledge needed to pursue a career in business, thus ensuring you will have a wide range of career options. In the first two years you will explore the fundamentals of business and from Year 3, you can specialise in an area of interest. Students decide on their chosen area of specialism in either Business or Business with Digital Marketing. The Business stream is focused around four key pillars - management, finance/economics, business technology and marketing. Specially focused modules, such as fund accounting, are targeted at students interested in a career in financial services, while practical modules in data analytics and computerised accounting enhance employability skills. Students also have opportunities to develop their own business ideas through the development of business plans and in entrepreneurship. The discipline of marketing is going through deep changes because of technology disruption. This change has borne new roles and areas of expertise collectively known as Digital Marketing. Organisations are adapting across the marketing lifecycle, from product conception to development, in advertising to selling and aftersales. With the Digital Marketing specialism, you will have the opportunity to work with students and staff from a design background to find creative solutions to marketing issues.

CAO Entry - NFQ Level 8
Last Year's Points Range - 340
2 subjects: H5
4 subjects: O6/H7
English or Irish O6/H7
Mathematics: O6/H7
Graduates of a relevant Certificate are eligible to enter year 3 and graduates of a relevant Ordinary Degree are eligible to enter year 4.
Mature applicants will be assessed on an individual basis and may be interviewed.
All students whose first language is not English must be able to provide evidence that their spoken and written level of English is adequate for the programme for which they have applied. The relevant certified documentation to support this shall be provided as part of the application process. An approved English language qualification or test result (see below for list of approved qualifications and test results). The qualification or test result shall have been awarded no more than two years prior to the proposed date of enrolment. Substantial education (minimum one academic year) or work experience (minimum eighteen months) conducted through English and undertaken no more than two years prior to the proposed date of enrolment. Satisfactory completion of an interview process for entry onto the programme.
IELTS - 5.5 IELTS (minimum of 5 IELTS in each component), TOEFL Computer Based Test - 196 (min score of 15 in each component), TOEFL Internet Based Test - 70 (min score of 15 in each component), TOEFL Paper Based Test 550.