The Ph.D. in Multi-Sector Communication prepares you to explore new pathways to information sharing and communication, chart the agenda of this tech-driven evolution, and explore the new theoretical framework inherent in our digital native society.
The ever-increasing globalization challenges of communication in private, public, and nonprofit sectors, and the emergence of new communication tools such as digital and social media technologies, disrupt traditional communication channels and sources, affecting news reliability and validity. There is an urgent need to understand how mass communication, both digital and traditional, evolve globally, and how this empowering democratization of information access and diffusion impacts policies, corporate strategies, and social, political, and academic interaction.
In the era of digital globalization, economic sustainability, security sophistication, and virtual communication, we need to develop a new way of thinking and sharing information. New strategic communication specialists and high-level decision-makers across sectors need to be able to embrace emerging technologies and combine the skills of anthropologists, data scientists, designers, economists, political scientists, social psychologists, strategic and persuasive communicators, and others.