Bachelor of Business Administration in Marketing

Put your creativity, strategic thinking, brand-building, and technology skills to work. Marketing at TAMUK is distinguished by the integration of experiential learning and the latest insights from academic research. You develop conceptual, analytical, leadership, communication, and creative skills through case discussions, marketing plans, in-class exercises, and hands-on experience with working on company projects. You also learn the academic evidence for what works in marketing from leading scholars in the field.

Our students have a number of opportunities to develop specialized skills in marketing, to do an internship to practice what they learn, and to participate in academic research. As a Marketing major, youll not only learn the basic principles of marketing goods and services, consumer behavior, and marketing research and strategy, youll also be exposed to negotiation, promotion, retail and sales management, digital marketing, and even web design.

Business begins with a product or service. No matter how efficiently a product is manufactured, how effectively an operation is managed, or how accurately those operations may be accounted for, no business can be successful without a sale. The development, promotion, and sale of products/service drive successful businesses, large or small. This exposure generates career opportunities in each area of marketing and effectively equips you for managerial and executive positions in the field.

Official secondary school transcripts showing subjects marks received and graduation date If you have not yet graduated from secondary school a transcript showing all completed work may be accepted for early admission External examination reports should be provided when applicable.
Official transcripts with subjects and marks received from any colleges or universities attended.
Certified literal translations of all credentials officially issued in any language other than English.
A Test of English as a Foreign Language TOEFL score of 61 Internet-based or 500 Paper-based is the university minimum requirement.
TAMUK ELTC completion of program letter with a minimum average of 90 percent and levels from Low Advanced, Advanced Plus or High Advanced.
The minimum score required is a 6.0 overall band score.
SAT Reading 27 earned March 2016 or later, ACT verbal 21 English, TAKS 2200 English OR 3 writing.