Postgraduate Diploma in Commerce - Marketing

Marketing influences many areas of our lives – including what we buy, the music we stream, the food we eat, the political party we vote for, and even the university we choose to study at. In order to be successful, products, brands and services have to be researched, developed, packaged and promoted. While marketing encompasses these activities, we believe that marketing also has the role of promoting positive change within individuals and society as a whole. Students from all backgrounds choose to study marketing, and when you graduate you can apply marketing in many diverse ways. Ultimately, marketing is about people, creating value and positive change, and offering careers that are exciting, challenging and rewarding.
Marketing is people-orientated. It offers careers that are exciting, challenging and rewarding. Because Otago’s courses are comprehensive, require independent and collaborative learning, and celebrate creative approaches to problem-solving, our graduates leave well equipped to work in a variety of roles.
A career in marketing could include: sales management, public relations, brand management, designing new products, planning advertising and behaviour change campaigns, export and international marketing, or analysing market trends.Some of our graduates join training programmes with well-known companies. Others work for smaller businesses, not-for-profits, and sports and cultural organisations, offering equally stimulating career opportunities ranging from sales to advertising, market research to market analysis.
While studying marketing you will also gain transferable skills such as communication, negotiation, analysis, critical engagement, problem-solving, management, and team skills, all of which make you more employable and rounded as a citizen.

Admission to the programme shall be subject to the approval of the Pro-Vice-Chancellor (Commerce).
Every applicant shall
either have been admitted to the degree of Bachelor of Commerce majoring in the subject or subjects of study proposed
or have been admitted with the status of one who is entitled to proceed to the diploma.

IELTS (Academic) - Overall score of 6.5, no individual band below 6.0.
TOEFL iBT - Overall score of 90 and a writing score of 21.