Political communication research explores the production, dissemination, processing, and effects of information, delivered interpersonally, online and through traditional media. Under this overarching interest, we examine how political realities are constructed in news, campaigns, and user-generated content and how interpersonal communication, online social networks, and also mass and digital media influence citizens cognitions, attitudes, and behaviors. We use a variety of quantitative research methods including survey, experiment, content analysis, and data science approaches such as computational and big data analytics.
The program focuses on the social scientific study of human communication using quantitative research methods with a concentration in mediated communication and digital society. Students gain advanced knowledge of how people create, transmit, interpret, evaluate and respond to messages to inform, relate to, and influence one another interpersonally, in small groups, in organizations, in public settings and across cultures. Students graduate with the qualitative and quantitative skills necessary for professional research and teaching in the strategic aspects of social interaction, mediated communication, and the development of communication theories. The program prepares students for careers in research, teaching, industry and government.