Digital is here to stay. Understanding how technology applies to modern concepts in marketing is vital to the success of every business. With class projects, you will analyze and create solutions to critical challenges facing companies today. The program features unique specializations that link marketing management with digital transformations in global services, brand communication in the digital era, digital analytics, global sustainability, and 21st-century consumer behavior. Graduates leave with the state-of-the-art toolkit needed to manage at the highest levels of marketing in the very best organizations. This flexible program offers more specialization options than any other Masters Marketing program in Colorado. Choose from six specializations, each reflecting the following trends in today's digital age such as marketing analytics, digital marketing, brand communications, and marketing strategy.
Compared to a traditional MBA program, the in-depthMasters in Marketing programhones your marketing skillsin topics'such as consumer insights, brand building, marketing communication, services transformation, marketing analytics, and marketing strategy. You will engage with other students who are driven professionals, most of whom have significant experience in marketing. You will interact with faculty, business partners, and students who challenge one another with the'scientific, practical, and creative dimensionsof marketing management.
Online class options allow you to continue working or pick up a full-time internship to apply your knowledge. Because of location and flexibility, this program attracts working professionals, so your peers will bring their expertise into classroom discussions.
Choose this specialization to sharpen your business acumen in global finance, accounting, management, and entrepreneurship.