Bachelor of Management as a Second Degree in Marketing

Marketing, a combination of art and science, is the core of any business. It helps identify consumer needs, guides the development of new products, services or communications strategies, determines prices, and has the ability to adjust all of these for domestic and international markets. Almost one-third of North Americans are employed in marketing or marketing-related positions.

As a marketer, youll be the crucial link between an organization, their suppliers and their end-users, building relationships that benefit all parties. You must have a strong understanding of the customer, whether an individual or an organization so they can effectively advise on all aspects of marketing. You must also be creative and show strong analytical abilities and have excellent communications skills (including listening).

You'll learn to balance project experience with the latest theoretical concepts and study courses like consumer behaviour, advertising and promotions, managing responsibly in a global environment, economics, sports marketing, communications and social media, cross-cultural marketing, and statistics. You'll also draw from fields such as history, English, political science, economics and sociology.

Applicants who complete the equivalent of Grade 12 in high school (secondary school) will be considered for admission. Applicants who have completed secondary qualifications in other countries will be considered for admission under the High School Admission Route. Applicants to undergraduate programs who have completed post-secondary study will be considered for admission under the Post-Secondary Admission Route.

English language Requirements:

Test of English as a Foreign Language (TOEFL (iBT)) with a minimum total score of 80 on the internet-based TOEFL (iBT), with minimum scores of 16 in each of Listening, Reading, and Speaking, and a minimum score of 18 in Writing.

Pearson Test of English (PTE) Academic score with a minimum overall score of 54.

Canadian Academic English Language (CAEL) Assessment with a minimum overall score of 60, with a minimum 50 in each of Listening, Reading, and Speaking, and 60 in Writing.

Academic International English Languages Testing System (IELTS) test with a minimum overall score of 6.0, and a minimum 6.0 in each band.