Bachelor of Science in Digital Retailing/Master of Science in Merchandising and Digital Retailing

Our digital retailing program is a unique program among U.S. universities. It is an interdisciplinary degree that focuses on e-commerce merchandising processes. Through innovative course work, you develop skills in merchandising processes, marketing, consumer segments and design architecture.

Develop digital retailing competencies and launch your career in e-commerce and the retail industry. UNT Digital Retailing program offers innovative and industry-relevant courses that prepare students to compete in this digital-driven retail landscape. The curriculum is structured to develop versatile digital retailing competencies in content management systems, digital platforms, digital retail analytics, digital retail strategies, social media marketing, SEO marketing, user experience, website design, and content development and strategy.

Companies are placing more emphasis on digital retailing as they respond to today's digitally connected consumers. Consumers expect seamless experiences across all touchpoints and devices whether in-store, at home, at work or on the road.

By taking courses in design architecture, social media, digital retailing analytics, consumer behavior, buying, sourcing, and logistics, students learn marketable skills that can be leveraged across many product categories. Competencies in diversity, research methods, technology applications, consumer theory, and omnichannel strategies and make graduates of the digital retailing program ready to lead a 21st century workforce.