Bachelor of Communication and Media (Pathway to Master of Communication)

This degree has been developed and designed with industry, which means it is relevant, up-to-date and guaranteed to provide you with the best start in this fast-paced industry.In fact, the curriculum continues to be informed by industry partners, including an industry advisory group of practicing communication and media professionals. This relevant learning, combined with final-year real-world experience, ensures you graduate career-ready.Study a degree that has been designed and developed in consultation with industry.Gain valuable real-world experience when you complete a final-year industry placement or project.Study a curriculum informed by world-class research in Language, Communication and Culture.Learn from industry experts.

You will learn how to plan, deliver and evaluate communication strategies that engage and inform targeted audiences using a range of media platforms.Studying communication and media at UniSA gives you the flexibility to select a sub-major, so you can specialise in fields such as journalism, film and television, marketing, or tourism management. A marketing sub-major would be highly desirable in a communications and marketing role, while a journalism sub-major would prepare you for media advisor roles. If you're interested in social media or digital content, then a digital media sub-major may be for you. Other popular sub-majors include film and TV, tourism, and event management.You will also select two electives, enabling you to further build on your skills and knowledge. There is a focus on professional practice, and during your final year you will get the opportunity to complete an industry placement working in a public relations, communication management or media role.

Career outcomes - :Nine in 10 large businesses, and more than four in 10 small-to-medium businesses now have a strategy behind their social media and communications investment1, so there is no better time to be beginning a career in communication and media.

As a professional communicator you will be interested in current affairs, public communication in all its forms, and the communication aspects of political, economic and social issues. You will also have a passion for writing and language, a curiosity about why and how people communicate, and a desire to use communication skills to promote understanding of significant political, social, cultural and scientific issues and events. Careers to consider:

communication officer: plan content and write copy for promotional publications and material
content creator and writer: write for a range of channels and mediums including web, blogs, news, social media, search engine optimisation, publications and advertising
digital and social media manager: responsible for developing and implementing marketing strategies for an organisation’s social media sites
media liaison officer: liaise between two organisations to communicate and coordinate activities
PR coordinator: understand and support client needs – and use all forms of media and communication to build, maintain and manage their reputation
marketing and communication officer: coordinate advertising and public relations activities for businesses

Applicants are required to meet one of the following criteria with a competitive result, and demonstrate that they fulfil any prerequisite requirements and essential requirements for admission:

Recent secondary education:

Meet any prerequisite requirements with a minimum grade of C- or equivalent and

Complete secondary qualifications equivalent to SACE, or
Complete the International Baccalaureate Diploma with a minimum score of 24 points

or

Higher education study

Complete or partly complete a recognized higher education program at a recognized higher education institution

or

Vocational Education and Training (VET)

Complete an award from a registered training organization at Certificate IV or above

or

Work and life experience

Hold completed secondary qualifications equivalent to SACE obtained more than 2 years in the past

English language requirements:

IELTS score of 6.0; TOEFL iBT score of 60 with Reading and Writing not less than 18; TOEFL paper-based test (PBT) score of 550 with TWE of 4.5; Cambridge CAE/CPE score of 169; Pearson's test of English (Academic) (PTE) score of 50 with Reading and Writing communicative scores not less than 50; CELUSA score of AE4.