Bachelor of Business (Advertising and Marketing Communications)

This major has been developed in response to a need in the advertising industry for university graduates who have an understanding of the strategic decisions that must be made to manage a firm's advertising and promotion activities. Understanding how to devise communications with consumers about goods, services and ideas and deliver them via traditional and digital media is a cornerstone of this major. Students gain skills to plan and manage promotions, advertising, and marketing communication campaigns in a digital world and evaluate their effectiveness via market research.
Careers
The Bachelor of Business is a broad professional course, equipping graduates to pursue careers across all business fields, industries and sectors. Examples of career options include accountant, advertising specialist, auditor, banker, business adviser, business analyst, business consultant, business development manager, digital marketing specialist, economist, entrepreneur, financial analyst, financial planner, human resources manager, international business consultant, marketing specialist, project manager, social media specialist, stockbroker.

Applicants must have completed an Australian Year 12 qualification, Australian Qualifications Framework Diploma, or equivalent Australian or overseas qualification at the required level.

The English proficiency requirement for international students or local applicants with international qualifications is: Academic IELTS: 6.5 overall with a writing score of 6.0; or TOEFL: paper based: 550-583 overall with TWE of 4.5, internet based: 79-93 overall with a writing score of 21; or AE5: Pass; or PTE: 58-64 with a writing score of 50; or C1A/C2P: 176-184 with a writing score of 169.