Master of Strategic Communication (116217H)

The Master of Strategic Communication is designed to respond to industry demand for competent communication professionals with the knowledge and skillset of demonstrating the use of the full spectrum of communication strategies and techniques for problem solving. Using contemporary communication scholarship and industry insights, it is also designed to address the needs of professionals who aspire to begin or develop a communication career with a dedicated role and specific communication expertise in driving strong stakeholder relationships and engagement for better organisational outcomes.

This course introduces students to practice-oriented knowledge and skills required in the field of communication. It serves as a stepping-stone for students who would like to apply advanced knowledge and skills in developing, implementing, and evaluating innovative and integrated solutions to real-world communication challenges.

Graduates of this course are equipped to work in roles such as: account executive, senior account executive, brand manager, public relationscommunication officer, public relationscommunication manager, communication and media advisor, communications and engagement coordinator, content creator, digital ad specialist, social media marketing specialist, publicity coordinator, communication consultant, engagement and awareness manager, program communication and engagement manager, global manager, internal communication manager, marketing communications senior advisor, sustainability engagement manager, governance and engagement manager, senior communications advisor, corporate communications specialist, and PR account directorsenior account director.

Applicants must have completed a UTS recognised bachelor's degree, or an equivalent or higher qualification, or submitted other evidence of general and professional qualifications that demonstrates potential to pursue graduate studies.

For applicants with a bachelor's degree:

• the degree must be in field of education, management and commerce, society and culture (e.g. Bachelor of Arts), or creative arts
• if the degree is not in the field of education, management and commerce, society and culture, or creative arts, applicants must have a minimum of two years' related professional work experience. Employment experience is assessed according to the response provided by applicants via the employment question on their UTS e-application.

For applicants with a master's, graduate diploma or graduate certificate qualification, the qualification can be in any field of study.

The English proficiency requirement for international students or local applicants with international qualifications is: Academic IELTS: 6.5 overall with a writing score of 6.0; or TOEFL: paper based: 550-583 overall with TWE of 4.5, internet based: 79-93 overall with a writing score of 21; or AE5: Pass; or PTE: 58-64 with a writing score of 50; or C1A/C2P: 176-184 with a writing score of 169.