The Master of Strategic Communication (Extension) is designed to respond to industry demand for competent communication professionals with the knowledge and skillset of demonstrating the use of the full spectrum of communication strategies and techniques for problem solving. Using contemporary communication scholarship and industry insights, it is also designed to address the needs of professionals who aspire to build or explore a communication career driving strong stakeholder relationships and engagement for better organisational outcomes.
This course introduces students to practice-oriented knowledge and skills required in the field of communication. It serves as a stepping-stone for students who would like to apply advanced knowledge and skills in developing, implementing, and evaluating innovative and integrated solutions to real-world communication challenges. In doing this, students are encouraged (a) to demonstrate their critical and creative thinking (b) to navigate, consider, and embrace diverse contexts, issues, values, and perspectives (c) to effectively communicate and engage with various audiences through communication strategies across a range of multiple media platforms and (d) to provide innovative and strategic solutions in addressing communication and engagement challenges they face in their careers.
Graduates of this course are equipped to work in roles such as: account executive, senior account executive, brand manager, public relationscommunication officer, public relationscommunication manager, communication and media advisor, communications and engagement coordinator, communication consultant, engagement and awareness manager, program communication and engagement manager, global manager, internal communication manager, marketing communications senior advisor, sustainability engagement manager, governance and engagement manager, senior communications advisor, corporate communications specialist, PR account directorsenior account director, chief client officer, director of media and communication, head of corporate communication and head of corporate, director of public affairs and communication, and senior change and communication lead.
