MA International Fashion Brand Management- Fashion PR and Communication

If you are passionate about fashion but do not want to follow the design route then our MA International Fashion Brand Management: Fashion Buying and Merchandising is perfect for you. This course places a distinctive emphasis on fashion product management, covering the entire fashion chain and encompasses a wide range of aspects including- development and range planning, brand management, sourcing, PR and communications, omnichannel strategy, consumer promotion focusing on digital developments and sustainable strategies. Throughout the course, you will enhance your interpersonal, creative, technical, and critical abilities to make informed decisions while gaining a solid academic foundation around the processes and elements of the fashion industry. As well as preparing you for a diverse range of career opportunities within the global fashion industry you will also benefit from access to the wealth of resources available in London such as retailers, suppliers, museums, prominent shows plus world-famous fashion and retail events.

You should have an honours degree (2:2 or above) from a UK university or equivalent.
We may also offer you a place based on relevant experience or training, normally from within the work environment.
You will need to provide the following documents:

1. Curriculum Vitae (CV)
Your CV should include your full education and employment history. It is not a requirement to have any work experience to apply for this course.

2. Extended personal statement
Tell us why you want to study this course in no more than 750 words. You can use the following points as a guide:

a strong interest in and understanding of retail branding, visual merchandising / retail space design and brand communication
your potential for creating original visual merchandising concepts
any fashion / creative industry experience,
team working skills
your main area of research interest.
3. Portfolio
A portfolio is not a requirement for this course but it will increase your chances to be accepted. You can submit a link to your online portfolio of your fashion related work, you must evidence problem solving, creative thinking, learning journeys and the development and completion of independent projects through your portfolio. You can include a link to your portfolio at the end of your Personal Statement.

IELTS - Overall score of 6.5 (minimum of 5.5 in each of the 4 individual components-Reading, Writing, Speaking and Listening).
TOEFL-(iBT) - Overall score of 86 (Reading 18, Writing 17, Listening 17, Speaking 20)