A & R (artist and repertoire), advertising, advocacy, agents, artist development, artist relations, arts administration, arts programming, booking, branding, budget, children's music, concert production, consulting, copyright, criticism, entrepreneurship, festivals, management, merchandising, mobile media, music journalism, new media, promotion, publicity, social media, technology development, etc.
The Bachelor of Arts with popular music emphasis examines contemporary popular music from a global perspective and through the study of social media and songwriting. Students who have completed this program will have an in-depth and working knowledge of the music and entertainment industry, the role of social media in this industry, a global perspective of popular music, and the basics of songwriting and arranging.
Study the music and entertainment industry from industry professionals.
A flexible academic program allowing students to tailor the curriculum to their specific desires.
A global view of popular music.
Songwriting, arranging, and music production as it applies to the songwriter.
In-depth study of social media and the music industry.
A wide range and variety of potential career paths.