Master of Science in Digital Marketing and Media

The Katz School's M.S. in Digital Marketing and Media is an industry-driven, project-based degree program with a distinct focus on the power of digital media and social drivers of behaviors. This unique master's degree arms you with essential media, design, communication, behavioral, analytical, technical and research skills. Youll learn evidence-driven strategies for identifying and segmenting markets, reaching and engaging potential consumers, and converting them into loyal customers. And youll master in-demand strategies for social media, SEM, SEO, mobile, email, content and video. Get your M.S. in Digital Marketing and Media from a world-class university. One-year or 15-month programs are available full-time, part-time or weekends, with classes in Manhattan.

In the last decade, digital marketing and media has shifted from a niche skill set to a baseline expectation. Companies large and small want professionals who take a digital-first approach to campaigns and brand management using tools such as SEM, SEO, geotargeting, email, content and video. They also expect that their digital spending is based on analytics that produce data-driven insights.

The job outlook for digital marketing and media professionals is slightly better than the average profession. According to the Bureau of Labor Statistics, job demand in the overall field of marketing and media should increase by 10 percent by 2026. According to the Online Marketing Institute, employers have the most need for qualified marketing analytics specialists, mobile marketing professionals, content marketing experts and social media marketers. Most of the job demand is for internet and website marketing, search engine marketing, and social media marketing and engagement.

Candidates must possess a bachelor's degree from an accredited college or university.
If you received your degree in a country where the primary language of instruction was not English, you will also need to submit TOEFL/IELTS scores taken within the last two years (minimum scores of 100/7, respectively).