Digital Marketing Industry - Future Career Trends

Digital Marketing, also known as digital marketing, is a synthesis of marketing activities using the Internet to bring your products/services to customers. By turning technology into the main tool for marketing, businesses are more successful in covering the brand and interacting with customers, through electronic information channels such as Facebook, Instagram, Youtube, Tiktok,...

Another feature that makes the Digital Marketing industry the optimal choice of most businesses today, is through online data from the above activities. Marketing experts can easily analyze the effectiveness as well as customer trends, so that appropriate changes and improvements can be made.

In addition to the rapid development of the Digital Marketing industry, when choosing this major, students need to face opportunities and ideas such as:

2.1. 5 Advantages of studying Digital Marketing

According to statistics, the number of Internet users in Vietnam in the period 2020 - 2021 is 68.72 million people. This number is still on a strong upward trend, leading to the rapid development of the Digital Marketing industry. Let's find out what this industry has to offer!

1 - The digital technology platform is growing day by day

In the current era of technology 4.0, the Internet is like an indispensable spiritual food for everyone. In Vietnam, the proof is the number of 49.3 million online shoppers in 2020, ranking first in Southeast Asia. This makes businesses unable to help but consider the Digital Marketing industry as an effective tool to help reach customers anytime, anywhere and is also the reason why the Digital Marketing industry is growing and being pursued by many people.

In Vietnam, 49.3 million people shopped online in 2020, ranking first in Southeast Asia

2 - Be creative

With the rapid development of technology, the continuous change in customer needs, when you come to the Digital Marketing industry, you will be free to be creative, free to develop new ideas, images, and words,... are quite different and different in order to attract many different customers on social networking sites with countless variables.

3 - Diverse forms of learning

As mentioned above, the Digital Marketing industry is currently developing rapidly and many students want to learn. It can be seen that now universities in Vietnam as well as internationally are expanding and focusing on training in Marketing to help you freely choose a place that suits your geographical conditions, academic ability as well as finances.

Not only that, for those who are studying other majors or those who have worked and do not have the conditions to go to class regularly but have a passion for the Digital Marketing industry, there are still many online courses or short-term courses that can meet your needs.

4 – Expanded career opportunities

No matter what field you work in, with the strong development trend of digital information platforms today, businesses cannot deny the role and importance of the Digital Marketing industry. Technology trends in the world are transforming and developing day by day. Therefore, graduates majoring in Digital Marketing do not have to worry too much about jobs when they can try their hand at a variety of different fields and positions depending on their interests, abilities and experience.

Students studying Digital Marketing do not have to worry about being unemployed and trying their hand at a variety of different fields and positions depending on their interests, abilities and experience

5 - An attractive source of income

Depending on your experience and work position, you may receive different salaries. From the position of Intern with a subsidy of about 3-4 million VND/month to the position of Head of Department or Director (about 5 years of experience), it will be from 20 million to > 40 million VND/month. In addition, for human resources in the Digital Marketing industry, freelancers can work for many other parties with income from many different sources.

Learn More

2.2. 4 challenges when studying Digital Marketing

Along with the 5 opportunities mentioned above are the challenges posed by the Digital Marketing industry. We need to look at it realistically to have the most suitable choice for ourselves.

1 - High competition rate

Many promising doors open to the Digital Marketing industry, making it inevitable that more and more people want to enter this field. The number of companies from offline to online is constantly increasing along with the rapid development of the digital age, creating great pressure for marketers. You need to grasp and learn new trends in time, constantly innovate, and be creative so as not to be left behind or even eliminated.

The Digital Marketing industry is one of the industries with the highest competition rate

2 - Requires creativity and constant effort

A highly competitive profession like Digital Marketing means you have to be creative and make constant efforts to achieve achievements. In addition to product and service quality, the brand identity must be unique and different to attract and retain customers. Therefore, creativity and persistence are 2 indispensable factors if you want to have a foothold in this industry.

You have to really work hard and be creative if you want to develop in the Digital Marketing industry.

3 – Techniques and trends are constantly changing

Another challenge in the Digital Marketing industry is that technology trends as well as customer needs are constantly changing. To do good marketing, in addition to being creative in words and images, you need to closely monitor popular media sites such as Facebook, Youtube, Tiktok,... to promptly update new trends in the market. From there, create ideas and directions that suit user tastes.

4 - Online platforms are out of control

Working through the Internet means that you are putting your faith in its popularity and reliability. However, those digital communication channels are generally just a third party to bring your products and services closer to customers, you can't control everything.

When studying Digital Marketing, you will first learn the basics of the industry. After that, they will be trained in more specialized skills such as SEO, customer behavior, and email marketing,...

3.1. Professional knowledge

When you go into professional knowledge, you will grasp marketing tools, planning, and strategy, social media communication, as well as consumer behavior/psychology.

1 - Marketing tools

Any Digital Marketing course will provide you with an in-depth understanding of the concept, operation as well as the effectiveness of some basic tools such as SEO, social networks, Google Ads, and Email Marketing.

2 - Planning and Strategy

By applying the above tools, the Digital Marketing Strategy course will guide you on how to plan and execute the most successful and effective marketing campaign. Besides, you will also learn how to harmoniously and logically combine traditional marketing tools and digital marketing.

Digital Marketing Strategy courses will teach you how to methodically plan and execute a successful marketing campaign

3 - Social media

You will receive in-depth training in marketing on social media platforms, mastering marketing methods through social media channels. Thereby increasing interaction and affirming your brand to target customers. In addition, you will also learn how to use tools such as Facebook Insights, Google Analytics or Web Analytics to evaluate and measure the effectiveness of digital marketing campaigns.

4 - Consumer Behavior/Psychology

A consumer is a person or group of people who have a need or desire to learn about a product or service or are using a product or service for a certain purpose (different from a buyer). Learning about consumer behavior/psychology helps you gain a certain understanding of their characteristics, needs, preferences, shopping habits, as well as factors that impact their behavior. From there, it is possible to build an appropriate and effective digital marketing campaign, positively affecting the target customers of the business.

Grasping the psychology of customers is that the business has gone halfway to success.

3.2. Core Skills

Here are the 3 most core skills in the Digital Marketing industry, in addition to countless other basic skills that you will cultivate to become a good marketer.

1 - Data analysis skills

This is an extremely important skill that directly impacts the success or failure of a digital marketing campaign. All behaviors that show viewers' attitudes towards your campaign, such as interacting with or skipping ads, are fully and clearly recorded using online tools. Observing and analyzing this data can help you evaluate how effective your content is and make adjustments accordingly.

2 - Technology skills

In the era of technology 4.0, equipping yourself with certain skills and understanding of graphics and the web,... will help you gain confidence in any profession, especially in Digital Marketing. Trends and applied technologies in the industry develop day by day, hour by hour. This means that you have to constantly learn and adapt to it to be able to support your work in the most effective way.

3 - Writing skills

To attract and retain customers, it is inevitable that the content you produce must be cool and interesting. Content (or content) is the quintessence, the most important factor in the marketing industry in general and Digital Marketing in particular. Whether it's a PR article, a review, or an SEO standard article, to be able to touch the hearts of customers. To convey the desired message, you need to hone your writing skills, or content-making skills in a serious and methodical way.

If you are interested and want to learn about Digital Marketing, you can refer to the majors and training places we recommend below.

4.1. 5 majors that can do Digital Marketing

Looking at this, you must be very curious about the majors related to Digital Marketing. Let's take a look at the 5 majors that are most applied to Digital Marketing today!

1 - Communication

Similar to Digital Marketing, communication is a means of connecting businesses with customers and influencing customers to use their products and services. Especially in the current digital technology era, the media is gradually covering and encroaching on social networking sites and digital information channels,

2 - Marketing

As a marketing student, you will be able to access and cultivate knowledge and skills related to business in general and in-depth marketing in particular such as research, market analysis, brand promotion, product pricing, event organization, communication planning, etc customer behavior and psychology research,..

The media is gradually covering and encroaching on social networking sites and digital information channels,...

3 - Commercial Marketing

Commercial marketing, also known as Trade Marketing, is a marketing activity that focuses on providing direct support for sales and customer care. With a major in Commercial Marketing, you will be equipped with knowledge and skills related to market trends, customer behavior, and how to operate a specific marketing project. A digital marketer needs to understand those things in order to be able to optimize his work.

4 - Brand Management

Brand Management allows you to learn how to develop the right strategies and directions for products and services. At the same time, it creates consistency in the brand and leaves a good impression on consumers. If Trade Marketing helps brands stand out at the point of sale, Brand Management (or Brand Marketing) helps brands score points in the minds of customers.

5 - Digital Business

Digital business is a relatively new concept in Vietnam that serves as a comprehensive solution to cover the elements surrounding technology-based business. Learning about digital business, in addition to providing business knowledge, also helps you improve your strategic thinking ability along with technology application skills. Almost all of these are quite similar points to the knowledge of the Digital Marketing industry.

To learn Digital Marketing, you have a lot of choices

4.2. Top 8 good Digital Marketing training schools in Vietnam

Marketing in general and Digital Marketing, in particular, are becoming increasingly popular and are added to the methodical training system of universities in Vietnam. Here is information about the top 8 schools with good Digital Marketing majors in Vietnam:

4.3. How to study Digital Marketing abroad?

Not only is Vietnam booming in digital technology, but now European countries have been focusing on it for a long time. Therefore, studying abroad will help international students learn about the strong development of leading countries. Let's find out now about studying Digital Marketing abroad in the content below!

1 - Benefits of studying Digital Marketing abroad

In the context that family members go to school to work in marketing today, the fact that you have an international Digital Marketing degree along with your different practical experiences abroad will be a highlight that makes you stand out more in the eyes of employers.

Besides, another advantage of studying Digital Marketing is that you have the opportunity to meet and get to know many new friends from all continents and experience many different cultures at the same time. When you go to work and have to work with foreign clients, this is a plus point to help you score points for them if you can understand the cultural differences and behave skillfully and appropriately.

You have the opportunity to meet many new friends with different cultural features while studying abroad.

2 - Where is the best place to study Digital Marketing?

The table below is a list of famous countries and universities there for Digital Marketing training:

IDP is a study abroad counseling center with a network of 80 international admissions offices in 30 different countries. If you have any other questions or are still wondering about your intention to study Digital Marketing and apply for a scholarship. Please contact the study abroad experts at IDP Education immediately for completely free support and advice!

With the increasingly strong development of technology and the thirst for human resources in the Digital Marketing industry today, the job opportunities after graduation for students in this field are really great.

5.1. Career Prospects

Career prospects in the Digital Marketing industry come with a higher salary with common ground than traditional Marketing. Specifically:

1 - Areas of Specialization

Digital Marketing is a large and diverse industry in many fields, holding this degree after graduating, you can choose to work intensively in areas such as:

• Search engine optimization (SEO): The combination of content and search engine optimization to increase the ability to put the product/website at the top of Google's display,...

• Content marketing: Focus on developing relevant content and attracting target customers. Thereby helping businesses reach more potential audiences and increase brand awareness for businesses.

• Social media marketing: Simply taking advantage of the popularity of social networking platforms such as Facebook, Instagram, TikTok or YouTube to promote products and services.

• Digital Advertising: Online advertising through digital platforms including advertising on social networks, pay-per-click (PPC) advertising, and display advertising (placing banners on websites, mobile ads, or mobile apps).

2 - Working position

Studying Digital Marketing will give you the opportunity to experience many diverse positions in the system, including some specific working positions such as:

• Digital Marketing Manager: Oversees the development of the content strategy and the entire marketing campaign.

• Marketing campaign analyst: Analyze, comment, and evaluate the effectiveness of marketing activities and provide solutions to outstanding problems.

• Marketing Management: Analyzing, planning, creating consolidating, and maintaining beneficial relationships with potential customers to achieve the goals of the business.

• Search Engine Optimization (SEO) Management: Increase website traffic by increasing website visibility to users on tools such as Google, Cốc Cốc, and Yahoo,...

• Brand management: Improve brand recognition in the market, and build a good long-term relationship with the target market.

• Advertising consultant: Propose and realize advertising ideas and messages based on the requirements and desires of customers.

• Strategist: A set of guidelines, solutions, and long-term plans for building, developing, branding, and digital marketing campaigns.

2 - Working position

Studying Digital Marketing will give you the opportunity to experience many diverse positions in the system, including some specific working positions such as:

• Digital Marketing Manager: Oversees the development of the content strategy and the entire marketing campaign.

• Marketing campaign analyst: Analyze, comment, and evaluate the effectiveness of marketing activities and provide solutions to outstanding problems.

• Marketing Management: Analyzing, planning, creating consolidating, and maintaining beneficial relationships with potential customers to achieve the goals of the business.

• Search Engine Optimization (SEO) Management: Increase website traffic by increasing website visibility to users on tools such as Google, Cốc Cốc, and Yahoo,...

• Brand management: Improve brand recognition in the market, and build a good long-term relationship with the target market.

• Advertising consultant: Propose and realize advertising ideas and messages based on the requirements and desires of customers.

• Strategist: A set of guidelines, solutions, and long-term plans for building, developing, branding, and digital marketing campaigns.

5.2. Salary

The salary for pursuing Digital Marketing for students who have just graduated and those who have experience in the profession ranges from 1.5 million to 100 million. Specifically:

1 - Starting salary

The starting salary of new graduates of Digital Marketing depends on the amount of time they work.

• Part-time work: The average amount received will be from 1.5 million to 2 million/month.

• Full-time form: During the probationary period, you will be paid an average hard salary of 5 million – 6 million/month. If you become official, this salary can be up to about 7-12 million/month.

2 - Experiential salary

Depending on the specific field you work in, the salary you receive will not be the same. Usually according to the policy of most companies, if you have many years of work, dedication, and experience, you will have a higher salary. For example, the salary of a marketing staff will fall in the range of 6-8 million/month + bonus. As for the position of manager, department head, or director, it will be about 20-30 million/month, the highest can be up to 100 million VND/month.

Below are the common questions of many students who want to learn about Digital Marketing, hopefully, it can be partly answered for you.

1 - Can I do Digital without studying Marketing?

You absolutely CAN work in the field of Digital Marketing even if you are studying another industry. There are many online courses available in digital marketing training centers, and you can even find countless resources available online. This increases the ability to learn new knowledge without being too constrained.

2 - Should you study Digital Marketing all or focus on one area?

Digital Marketing is a very big concept that encompasses many different fields such as Social Media Marketing, SEO, SEM, and Email Marketing. Therefore, you should learn everything from basic knowledge to professional skills to ensure a certain understanding of all fields. After having an overall view, you can choose for yourself what you feel is suitable and want to stick with for the longest time to cultivate and develop further.

3 - Where should Digital Learning start?

If you are currently just starting out in this industry, you should look up and learn carefully about the characteristics and operation of Digital Marketing in general as well as delve into the research of each small segment. If you feel particularly interested in a particular field, you can focus on learning and developing in that area.

4 - Where can I learn more about Digital Marketing?

There are countless digital marketing learning materials from various sources such as free document-sharing websites, digital marketing textbooks, or in-depth training courses,... In addition, you can also refer to posts shared on social networking sites or blogs of individuals with outstanding knowledge in the Digital Marketing industry.

You should note that you should look up and learn from reputable sources to ensure the quality of information as well as save time for yourself.

Thus, the article gives you the most comprehensive view of the Digital Marketing industry, suggests training institutions with good expertise in this industry, and answers some frequently asked questions. If you still have questions or intend to study Digital Marketing abroad, please contact the experts at IDP Education immediately for support and advice completely free of charge.

Free Consultation